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Webinars

Drive growth with insights-driven decisions at scale

A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an...

Catalogue: Webinars 2021
Author: Tim Burke
Company: Market Logic Software
September 2, 2021
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Citation

Burke, T. (2021a, September 02). Drive growth with insights-driven decisions at scale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/drive-growth-with-insights-driven-decisions-at-scale


Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
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Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening